About

For nearly a decade, I have operated at the intersection of journalism, technology, and policy, designing systems that ensure media serves the public interest. I have always been fiercely data-driven, but for me, numbers are just clues that point toward a deeper human truth. My real work has always been about leverage: using data to find the human story, and building the infrastructure to amplify it.

This compass has guided me through every stage of my career. At BBC Media Action and the MacArthur Foundation, I wasn't just producing content or training journalists; I was building impact-led narratives that influenced national election and policy discourse in Nigeria. At TikTok, I spearheaded the platform’s strategic expansion across Sub-Saharan Africa, building the ecosystems that turned local creators into global phenomena. And as a strategic advisor, I led the narrative that helped fintech startup Zuvy secure $4.5M in seed funding, proving that human-centric storytelling moves markets.

But the digital landscape is fracturing. As we shift from the "Era of Traffic" to the "Era of GenAI," the rules of storytelling have changed. Global platforms and AI models are extracting the voices, faces, and cultures of the Global South without consent or compensation.

We are no longer just fighting for visibility; we are fighting for sovereignty.

That is why I founded Agency Lab. Today, my work is dedicated to future-proofing African media. I bridge the gap between independent creators, Big Tech, and policy regulators to build frameworks for "Data Dignity." Supported by my Master’s from the London School of Economics and a specialisation in Ethical AI from Stanford McCoy Family Center forEthics in Society, I advise institutions, governments, and creator cooperatives on how to protect their digital footprints.

I still chase the same high I did at the beginning of my career: the warmth of human connection and the joy of creating something that matters. But today, I know that true connection requires protection.

Whether I am advising a tech giant, speaking at a global policy summit, or helping a creator own their digital twin, my goal remains the same: I don't just want people to be seen. I want them to be empowered, compensated, and protected.